I have stayed at (and been thoroughly wooed by) the Lloyd Hotel in Amsterdam, so I understand the excitement behind creative genius/hotelier Suzanne Oxenaar’s latest project: a working experiment designed by fashion students and grads from the Amsterdam Fashion Institute. It’s inspiring to see such a fantastically conceptual idea carried out on such a large scale. The idea is to treat–or “dress”–each of the 62 rooms like a fashion model. In Suzanne’s signature approach to design–both unapologetically gutsy and equally refined–no aesthetic is too conceptual or daring. Fabrics drape from the ceiling or cover entire walls in undulating folds and pleats, while hand-braided trimmings hang like the fringe of oversized epaulettes in a room dedicated entirely the ornamental shoulder piece. There’s an over-the-top Marie Antionette room and another based on the Emperor’s New Clothes fairytale, where nothing is what it seems. Custom fabrics are specially designed in collaboration with the Audax Textielmuseum, and Kvadrat gave students free reign of their archives in Denmark. There’s even a sewing machine in the lobby if guests are so inclined. The Exchange’s three buildings (one which dates back to the 17th century) sit across the street from the stock exchange–a detail that explains the naming conventions, including the restaurant and fashion shop, Stock and OPTIONS!, respectively.
[All photos by Mirjam Bleeker]